Helping Underrepresented Founders Build & Scale

Leaving corporate America to raise my three amazing kids was a choice I made with intention. When I re-entered the professional world, I knew I wanted to do it on my terms—crafting a career that fits into my life, not the other way around. Now, I help other founders do exactly that.

With a background in marketing and communication, I bring more than four years of experience helping women and gender expansive entrepreneurs streamline their processes, increase efficiency, and achieve sustainable growth. My clients have gone from feeling overwhelmed and stretched thin to running streamlined, scalable businesses that reflect their vision and values.

I primarily serve women, nonbinary and gender-expansive founders because I know the challenges of building a business in spaces that weren’t designed for us. If you're a founder seeking support, I’m here to provide the strategy, structure and collaboration you need to thrive. Let’s build something incredible together.

The advantage of working with me = access strategic support precisely when and how you need it.

Testimonials

  • "If you're spinning your wheels trying to keep up or have hit a plateau in your business growth, you can count on Joey to help take your business to the next level."

    -April Brabender, Co-Founder,

    Brabender Creative

  • "Joey is strategic in her approach to marketing, she excels at coordinating client communication, she tracks data and provides insight into growth opportunities.."

    -Ann Konkoly, MBA, MSN, APRN-CNM, FACNM

    Founder & CEO, Kultivate Women’s Health

  • i LOVE my website!! Joey is amazing. So good with words!! I don't know how she put into words exactly what I envision our practice giving to patients.

    -Kori Kirkhope, APRN-CNP

    Atlas Health + Wellness

  • "Working with Joey has been a game-changer for my business. She totally nailed my website. I was amazed by the results.. and the fact that I didn't have to lift a finger throughout the entire process!"

    -Kate Surridge, Owner & Instructor,

    Dove Mountain Pilates

  • “Joey has a gift for taking variant and vague ideas and turning them into beautiful and coherent marketing gold!”

    -Crystal Bates Morey, CEO

    Crystal Morey Coaching

Dream

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Build

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Sell

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Grow

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Dream • Build • Sell • Grow •

FAQs

  • So many reasons! Where to start?

    1. Cost Effectiveness: You won’t incur expenses like benefits, taxes or office space working with me.

    2. Resource Optimization: Lean on my skill set as well as my professional network of women experts as we grow your business.

    3. Objective Perspective: I will bring fresh eyes to your business. While I will be your biggest cheerleader and strive for your success, being external allows me to bring an objective perspective which can lead to innovative solutions and stategic insights.

  • I offer both! I have had the privilege of maintaining successful partnerships with some clients for 4 years and we have developed an awesome synergy!

    That being said, if I have the capacity, I am happy to take on short term projects with defined terms.

  • I take a collaborative approach, working closely with you to understand your goals and the unique needs of your business. My role is to free up your time and energy by taking on the tasks that keep your business running smoothly and helping you stay in your zone of genius. We work together as a team to ensure your business is thriving.

  • It's simple! Just reach out and let me know what you're looking for. Provide a few details about your goals and how I can best help you. From there, we’ll schedule a call to dive deeper and create a personalized plan tailored to your needs.

  • I specialize in supporting female founders and entrepreneurs—particularly those in healthcare or coaching—who are scaling their online businesses. I partner with visionaries who are ready to take their business to the next level.